Market Report on AI’s Impact: The global radio market is projected to grow by USD 8.47 billion from 2024 to 2028, with a CAGR of 3%, according to Technavio. This growth is fueled by increased access to music and live updates, along with a the option for traditional radio to also be available with online streaming of the stations.
Online radio streaming is becoming increasingly popular, allowing listeners to choose between live broadcasts and on-demand music on several different platforms. The expansion of Internet access, particularly mobile, is enhancing demand for online radio.
Traditional radio is still resilient but adding music streaming, which offers free access to a wide variety of songs, is significantly helpful. Radio stations are innovating and engaging listeners effectively. Overall, the radio sector remains a vital advertising platform, appealing to businesses due to its affordability and extensive reach.
Also a great reminder to stream our Harvard Media stations wherever you’re going! We’ve got your playlist and entertainment updates covered! If you or someone you know is interested in advertising, reach out anytime!